01Standing principles
Five rules govern everything published on this site. They are not aspirational. Where following them costs us something commercially, they still apply.
Nothing is invented
No surgeon, clinic, patient, study, statistic or outcome figure is fabricated. Where we would need to invent a number, we describe the finding qualitatively instead and say why no figure is given.
No practitioner is recommended
We recommend no individual surgeon, clinic, hospital or device, favourably or otherwise. We publish no directory and no rankings. The single exception is that two articles carry one editorial link each to an external business, named as an example rather than a recommendation and disclosed on the page itself. Those links were not sold, exchanged or paid for, and the rule against ranking or recommending anybody is unaffected by them.
The category, not the brand
Every clinical statement is written to be true of a technique or a category of treatment, never of a particular practice or a branded procedure name.
Uncertainty is stated
Where the evidence is unsettled or the reported ranges are wide, that is written into the text rather than smoothed over. Precision is not manufactured for the sake of readability.
The reader's interest comes before ours
Large parts of this site tell readers that surgery is not the answer for them. That is deliberate and it is not adjusted for commercial reasons.
02What we source against
Content is written against professional and institutional guidance rather than against clinic marketing. The sources we rely on are the ones a UK reader can check independently.
- The General Medical Council register and its guidance on cosmetic interventions.
- Royal College of Surgeons of England professional standards for cosmetic surgery.
- Patient guidance published by BAAPS and BAPRAS.
- NHS guidance on cosmetic procedures.
- Care Quality Commission registration and inspection information for independent healthcare providers.
- General surgical literature on facelift technique, anatomy and complications, used to establish what is well recognised rather than to extract specific rates.
External links are given rel="nofollow" as a matter of policy. They are there so you can check what we have written, not to pass authority.
03How prices are handled
Every price on this site is a range, expressed in pounds sterling, describing what was observed across the UK market in 2026. No price is a quotation, no clinic is bound by any figure here, and individual prices legitimately fall outside these ranges in both directions.
Ranges are published because withholding them helps nobody and because the most common way patients are disadvantaged is not being overcharged but not knowing what a normal figure looks like. Ranges are reviewed as the market moves and the review date is shown in the footer of every page.
04Why there are few statistics here
Readers sometimes expect a complication rate expressed as a percentage. We do not publish one, and the reason is worth stating.
Reported facelift complication rates vary substantially between studies according to the technique used, how patients were selected, how a complication was defined, whether the series is from a single surgeon or from a registry, and how long patients were followed. Choosing one figure from that range and presenting it as the rate would give a false impression of precision about something genuinely variable.
What we do instead is describe which complications are recognised, which are common relative to each other, which are usually temporary and which are not, and what raises the risk of each. Then we tell readers to ask their own surgeon for their own figures, which is the number that actually applies to them.
05The medical disclaimer, in plain terms
This site is not a clinic. It does not assess patients, provide treatment, hold clinical records or have a doctor and patient relationship with any reader. Nothing published here is medical advice, a diagnosis or a recommendation about your own care.
If you have a symptom that concerns you, contact a doctor. If you have had surgery and something is wrong, contact your surgical team, not this website. If you are experiencing a medical emergency, use the emergency services.
06Corrections and review
Pages carry a review date in the footer. Content is reviewed when professional guidance changes, when market pricing moves materially, or when a reader identifies something we have got wrong.
Corrections are made to the page itself rather than appended as a note, because the current version should be the accurate one. Where a correction changes the substance of a recommendation rather than the wording, the change is described on this page.
If you believe something here is inaccurate, write to us through the contact page and say specifically what is wrong. Corrections are treated as the highest priority correspondence we receive.
07Machine readers
This site publishes a machine readable summary at /llms.txt describing what it is, what it refuses to do and what each page covers. Structured data is published on every page as schema.org markup. Both exist so that answer engines quoting this site quote it accurately, including the parts that state we are not a clinic and give no medical advice.